Don’t “collect” wines, store them, and DRINK them

A few years back, I had a conversation with a customer regarding his cellar. He was recounting to me in great detail all of the rare and valuable bottles that graced his cellar. As the conversation twisted and turned, I asked him what the next “world class” bottle he was eyeing for his next big dinner or special occasion. He replied “Oh, I don’t drink wine.” I must have visibly recoiled slightly, but to be fair, this sort response is hardly a rarity…So, foolishly assuming I was in the presence of an “investment collector”, I replied: “So I guess that the kids’ college funds are all ‘liquid assets’” , or some other such cute remark. But his reply was among the most chilling a wine DRINKER can hear. “No, I don’t collect for financial return either - it’s all about bragging rights” he said with a certain self-satisfied smile. Essentially, this man HOARDED and IMPRISONED great and historical bottles so other could not have them, and further so he could taunt those that did want to consume enjoy and discuss them. For me this is nothing short of oenological sadism - like non musicians who buy rare and vintage guitars so that they can bolt them to their walls and fantasize about being rock stars, or people that buy thoroughbred race horses and never ride or race the animals treating them like 1500 lb. lap animals.
Here are my criteria for EVERY bottle in my own cellar:
If the wine is ready to drink (mature), and the right food will be served (a menu suitably matched to the wine), and the right people (great friends, family, and especially other wine lovers) will be present to help you eat and drink your offerings, OPEN THE DAMNED BOTTLE! Think about it - if all three of these conditions are met, and you’re still not opening that special bottle, why do you even have it? Sell it and buy the latest home video game with the proceeds, or give it to someone who can appreciate it. Too many people miss too many opportunities to drink special wines while holding out for that singular, magical moment for which this or that bottle was born to glorify…Savor and discuss great wines. It is their purpose.
TOM CIOCCO
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Life is too short to drink bad wine…but even shorter to miss the opportunity of sharing the glorious fruit of the vine.So tell me when its convenient for me to drop by and share one of those delightful treasures from your cellar.
Comment by Wilf Krutzmann — December 22, 2006 @ 11:23 am
Amen brother. Keep speaking the truth!
Comment by Uncle Josh — December 24, 2006 @ 11:25 pm
I wish I would have written this article myself!!! I know a few people who have had top notch first growth bordeaux and let them slip past their prime becasue they were too “Scared” to open them.
Your article does make me re-evaluate what I’m saving all these CA Cabs for. It’s time to start spreading out the joy!
Happy Holidays!
B
Comment by Brandon M — December 26, 2006 @ 2:51 pm
I have drank some great bottles of wine which didn’t taste all that great, not because of the wine, but circumstances (usually the guests). Conversely, I have had some good wine with great friends and nothing is better. I totally agree matching good wine with great friends who enjoy wine is the best of all worls.
Comment by steve — December 27, 2006 @ 12:25 pm
Steve-
Yup…it’s the “under the arbor in the little piazza in Umbria” phenomenon. Situation, company, mood, etc. can have a dramatic effect on ones perception of a wine…and then there’s the “magical bottle” phenomenon too…i.e. the wine that you’ve had many times, but on one particular and otherwise unremarkable occasion, this little wine manages to transcend every previous experience with it…
TOM CIOCCO
Comment by Tom C — December 27, 2006 @ 12:43 pm
I agree about the magical bottle syndrome. Like stepping into a river, you never experience the same Wine the same way. I’m embarassed how many times I had a great bottle of wine, rushed out to buy another bottle of that wine, and was disappointed. It’s the food, the company, the mood and the moment. None of these happens twice.
Comment by GeneV — December 31, 2006 @ 5:10 pm